In order to fully understand the marketing strategy it takes to sell a vehicle in today’s environment we first must discuss the goals of automotive executives when they gather in the war room. Is it yearly sales numbers? Customer satisfaction? Brand Awareness? The answer is lifetime value of a customer. By definition, customer lifetime valueContinue reading “Setting the Ground Work”
Author Archives: marketingmuzzini
Marketing Muzzini
“Whether you think you can, or think you can’t – you’re right.” — Henry Ford
A Dive into the Strategic Marketing Minds of the Auto-Industry 