A Dive into the Strategic Marketing of Auto-Manufacturers

“Thinking is the hardest work there is, which is probably the reason so few engage in it.” – Henry Ford

You are now entering the world of the most powerful auto-manufacturers selling cars today. A world where branding, market research and million dollar marketing campaigns generate billions every year. We find ourselves in a time where the crossover is king, the car of the future appears to be an electric dragster and the corvette has a mid-engine. In this blog we will explore the current environment of marketing in the auto-industry and why it has taken such a dramatic turn as of late. We will learn together which strategic marketing efforts seem to be working and which manufacturers are stuck in the diesel age.

A world where the realms of possibility are continually expanding. Is 500 horsepower enough for your daily driven super car? What about 600?

As I was asked the other day, “Can you really just walk onto a dealership lot and purchase one of these monsters?” , and the answer is yes!

“I couldn’t find the sports car of my dreams, so I built it myself.” – Ferdinand Porsche

Mostly due to lack of access to super cars I have resorted to performing extraordinary tasks with every day sedans as many of us do.  In most cases when ones passion for automobiles begins to grow the funds for a Porsche GT3 or a Ferrari 458 are out of the question.  Making use of what’s available to you is one of the car enthusiasts’ most celebrated characteristics, from homegrown shop owners to track day heroes we all have the dream of customization, speed and adrenaline.

Mark Muzzini, BA

Freelance Marketing & Content Creation, Marketingmuzzini@gmail.com